We are taking the first step in reaching our stated goal of having all Keurig® pods in a recyclable format by 2020. We are pleased to share with you additional launch details for our first recyclable K-Cup® pods.
The Journey Begins Now
Our first phase will allow us to produce a very limited amount of pods in the recyclable format. We will launch our top performing variety in the recyclable format in the Away From Home and Keurig.ca channels exclusively for the first year of availability. We expect to gain valuable learnings as we prepare to scale production in the years ahead. The first K-Cup® pod variety to be released to Keurig Authorized Distributors and on Keurig.ca will be the Van Houtte® Original House Blend in 24-ct.
Recyclable K-Cup® pod Launch Timing
The new recyclable K-Cup pod® will be available later this summer.
Sales collateral, digital selling tools and consumer recycling instructions will be made available to Keurig Authorized Distributors ahead of the launch.
Please note that the UPC’s and GTIN’s for these varieties will not change.